Accord
Consistent Sales & CS Execution
About
Accord is the Revenue Excellence Platform that transforms your best practices and winning methodologies into unavoidable playbooks, ensuring complete value selling, mutual action plans, multi-threading, and CFO-proof business cases in every deal.
The Accord <> Gong integration brings your most valuable sales conversations directly into your playbooks.
Seamlessly share Gong calls with customers directly within your deal workspace and mutual action plans, and transform conversation intelligence into actionable next steps by embedding call recordings, highlights, and insights into the exact deal context where they matter most.
The Accord <> Gong integration brings your most valuable sales conversations directly into your playbooks.
Seamlessly share Gong calls with customers directly within your deal workspace and mutual action plans, and transform conversation intelligence into actionable next steps by embedding call recordings, highlights, and insights into the exact deal context where they matter most.
Media
Features
Embed Gong Calls in Accord
Quickly share Gong calls with customers where it matters most to them and have the context from call history in Accord so sellers are always prepared, and setting the right expectations.
Use Cases
- Discovery Call Integration: Embed discovery calls with qualification insights directly in MEDDIC or value-based selling playbooks
- Demo Follow-Up: Share product demonstration calls with technical stakeholders while maintaining deal momentum in mutual action plans
- Stakeholder Onboarding: Bring new customer stakeholders up to speed by sharing relevant conversations in deal workspaces
- Objection Handling: Reference specific objection-handling conversations when similar concerns arise later in the deal cycle
- Executive Alignment: Share strategic conversations with C-level stakeholders as part of champion enablement strategy
Benefits
Faster Deal Progression
Turn conversation insights into immediate next steps within your structured playbooks, accelerating deal velocity.
Better Stakeholder Management
Share relevant call moments with the right customer stakeholders at the right deal stage, improving multi-threading efforts.
Consistent Follow-Through
Ensure call commitments and next steps are captured in your mutual action plans, not lost in separate systems.
FAQ
Unfortunately, for security purposes, each Gong call must be explicitly shared outside your organization before attaching to Accord. This way your customers will be able to publicly access your calls.
Yes, the Share with Customer's link expiration is set when you click Share Call.
Calls should be set to "Anyone with the link can access the call" so all stakeholders on your Accord can freely access the call.
Integration Diagrams
Data
Gong Calls
Gong Calls
Data
Accord
Accord
Requirements
Subscriptions Required
Must have an Accord subscription and a Gong subscription.
Authenticating User Requirements
To authenticate this integration for the first time, a user must be a Gong Tech Admin and have admin permissions in Accord.
Connect
(One time only, as a Workspace Admin) First authenticate your workspace by going to Settings → Integrations → Gong [Connect]
- Enable Share Call on the Gong call you wish to share.
- Now you can add a Gong call to any Accord by pasting the Gong URL as a resource!