Gong + Crayon — how high-growth companies Compete like they mean it.
Gong + Crayon — how high-growth companies Compete like they mean it
About
Connecting Crayon’s industry-leading competitive intelligence software to Gong’s award-winning conversation intel tools uncovers invaluable insights that drive critical deals to close.
Media
Features
Use Gong Data in Crayon
With this integration, once Gong detects a competitive mention on a call, Crayon will automatically email the sales rep a link to a Battlecard with the talking points and competitive insights they need to close that deal.
Embed Gong Calls in Crayon
Add Gong Calls in Crayon Battlecards and Boards within clicks - and share Gong Calls to Crayon for enhanced searchable, filterable, and scalable Competitive insights.
Connect
- Navigate to the Crayon Administration menu.
- Navigate to “Integrations”, and click on the Gong tab.
- Click “Connect to Gong” to authenticate. This will display a page where you will be asked to agree to the “Crayon wants to connect to your Gong account” requirements.
- Once you have successfully authenticated your Gong credentials, you will be placed back onto the Gong tab in the Integrations settings in Crayon. You will see an “In Progress” status on your Gong tab.
- Click “Complete Setup” to be taken to a “Check for Gong Trackers” page. This will verify that trackers for each corresponding competitor have been configured within your Gong settings.
- Once Crayon acquires your list of Gong trackers, click “Next”.
- Now, on the “Link Companies to Gong Trackers” page, you will see a list of the competitors you monitor within Crayon ordered by Type on the left side of the screen. On the right, you will see dropdown lists of all your Gong trackers that correspond with each competitor in Crayon. Simply select the appropriate Gong Tracker in the dropdown menu that corresponds to the competitor tracked within Crayon, and click “Save”.
- You’ve now created an API connection between the industry leader in competitive intelligence software, and the best conversation intel tool on the planet.
