NektarAI
Nektar unifies Gong call data with email, slack, zoom and calendar engagement to power cross-channel revenue telemetry and buyer intelligence for marketing teams.
About
Nektar is a revenue telemetry platform that unifies engagement data across your GTM stack email, calendar, Gong calls, slack, Zoom and CRM into a single source of truth for marketing teams.
By connecting Gong, Nektar brings conversation data into a unified engagement layer alongside email, slack, zoom and calendar activity. Marketing sees campaign-to-conversation attribution. RevOps gets reliable, cross-channel analytics without relying on rep input.
Media
Features
Campaign-to-Conversation Attribution
Marketing generates demand. Sales has conversations. Nektar connects the two. See which campaigns, events, and content pieces led to Gong-recorded calls and which of those calls progressed to pipeline. Give marketing visibility into what happens after the handoff, and give sales credit for the engagement that followed.
Cross-Channel Engagement Scoring
Nektar computes engagement scores per contact and per account by combining Gong call participation with email responsiveness and meeting attendance patterns. A prospect who had one Gong call but 12 email exchanges looks very different from one who had three Gong calls but has gone silent on email. Single-channel views miss this.
Account-Level Engagement Heatmaps
See multi-channel engagement density at the account level how many Gong calls, email threads, and meetings across how many stakeholders and departments. Purpose-built for ABM teams that need to know whether target accounts are warming or going cold, across all channels, not just conversations.
Benefits
Give Marketing Visibility Into Sales Conversations
Marketing teams invest heavily in generating pipeline but lose visibility the moment a lead enters sales. With Nektar and Gong, marketing can finally see which leads got Gong-recorded calls, how quickly, and whether those conversations converted — closing the attribution gap between demand generation and revenue.
Align Sales and Marketing on Shared Data
The perennial sales-marketing alignment problem is a data problem. Marketing can't see what sales is doing; sales can't see what marketing sourced. Nektar creates a shared engagement layer where both teams see the same data — Gong calls, email activity, campaign touches, slack messages, meeting patterns — in one unified view.
Integration Diagrams
Data
Call
Call
Data
GongCall
GongCall
Requirements
Authenticating User Requirements
Before you begin, please ensure you have the following:
- Administrative access to your Nektar.ai account
- Technical Administrator privileges in your Gong instance
Subscriptions Required
- Active Nektar.ai subscription
- Active Gong subscription
Connect
- Log into your Nektar.ai Dashboard.
- Navigate to Settings > Integrations.
- Locate the Gong integration card and click Connect.
- You will be redirected to Gong to securely authorize the connection via OAuth. Click Allow to grant the necessary data permissions.
- Once authorized, you will be redirected back to Nektar, and your status will update to "Connected."
What to Expect Next
Once connected, Nektar automatically begins ingesting call participation data from your Gong-recorded meetings. This data is combined with email, slack, zoom and calendar engagement to power cross-channel analytics, engagement scoring, and marketing attribution with zero manual effort from your reps.